Delivering BD & Marketing talks to lawyers, accountants, engineers and all professional services firms

The BD Ladder Speakers. Energising your audience with actionable insights.

Are you looking for speakers who can engage with accountants, lawyers, engineers, architects, and anyone in professional services? Does your audience want to be entertained, but more importantly, leave the session with powerful insights and key take aways that they can action?

The BD Ladder team of speakers deliver highly engaging and interactive sessions targeted at the professional services and B2B sectors. We cover a range of topics from networking and the business development basics, all the way through to personal branding and utilising AI effectively.

Find out more about our speakers below and get in touch with them directly to learn more.

Types of Speaking Engagements we do

Conference Speaking

  • Presentations
  • Lightning Talks

Partner Retreats

  • Presentations
  • Facilitation of Partner Retreats

Panel Discussions

  • Chair/Panel Facilitator
  • Panel Guest

Interactive Workshops

  • Hands-on group sessions
  • Practical exercise-based presentations

Meet Our Conference and Events Speakers

Ben Paul | CEO

Ben has spoken at many conferences and regularly delivers practical interactive training sessions to his clients. Annually, he facilitates a panel discussion at LawFest - the New Zealand legal technology and innovation conference of the year, as well as being a regular speaker with Legalwise, in Australia and New Zealand. Ben appears as a guest on many leading industry webinars and provides a yearly programme of short, targeted sessions for ACE New Zealand. To see a selection of Ben's external webinar appearances, click here.

Although Ben is based in Auckland, he is happy to travel to speak and has worked successfully in the UK and Australia.

Ben ensures that all sessions contain practical take aways, and are above all, fun. This is why he is regularly sought after as a podcast guest. You can listen to Ben's podcast appearances here. 


"Brilliant - extremely informative."

"Really useful content and session"

Topics Covered

  • How to become a rainmaker
  • Effective BD tactics to tackle a shrinking economy and a competitive market
  • How to develop a BD habit, in the most time effective way
  • How firms can grow their revenue
  • How to use AI effectively to make your marketing and personal branding more efficient

Elizabeth Petersen | Director

Elizabeth is a seasoned Business Development and Marketing professional. Her knowledge and insights have been sought after by organisations and conferences locally and internationally. Most recently, Elizabeth spoke at the International Association of Business Communicators (IABC) APAC Conference to address the vital issue of cross-cultural communication in a globalised business environment. She has also presented with Legalwise on the topic of 'How to Become a Rainmaker' where she delved into the art of rainmaking in the legal profession.

In addition to speaking at conferences and seminars, Elizabeth provides valuable guidance and support to her clients. She actively participates in weekly Business Development and Marketing (BDM) team meetings of a law firm client. During these sessions, Elizabeth offers insights and tips on a range of topics, ensuring that the firm's BDM team is equipped with the tools that they need to excel in their roles.


"Great presentation with useful information and cases"

"Easy to understand and obviously has excellent knowledge"

"Interesting, informative"

Topics Covered

  • Gravitas: Voice and Presence
  • Perfecting the Elevator Pitch
  • Building Rapport and Trust
isit The BD Ladder YouTube page

Memberships and affiliations

ALPMA LogoThe Marketing Association logoBD Ladder - member of the Auckland Chamber of commerce