“Every business needs good copy to ensure their offering is shown in the best possible light. I believe the key decisions clients make largely comes down to the right words.”

Rob Keating _copywriter - The BD Ladder

Rob brings over 20 years’ experience in marketing and communications roles, both here and in the UK. This broad background, combined with a love of the written word, allows him to create effective content that connects with your target audience. Rob is organised, methodical and possesses exceptional attention to detail, ensuring your project will be accurate and on brief.

Prior to joining the BD Ladder, Rob’s previous marketing and comms roles saw him create copy and content for businesses in a variety of industries including media, IT, property development, and healthcare. Most recently he held the role of NZ Marketing Manager for a leading Australian adventure travel company.

Delivering Results

Rob has a wealth of experience in all things marketing, however since the first lockdown of 2020, he has been intently focused on creating great copy and content for his clients. It is this focus that has allowed him to fine tune his offering and help businesses achieve results, be it sales, revenue growth or new customers.


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Tracking your BD activities - The key client tracker