Ben Paul - CEO The BD Ladder

"All professionals can grow their business, with the help of practical and actionable advice."

Ben Paul


Ben Paul has over 20 years of experience in providing sales and marketing advice. He is the CEO/Managing Director and founder of The BD Ladder. Ben enjoys collaborating with teams and individuals to help them to better understand, build and enhance their brands.

Prior to establishing The BD Ladder, he was the Business Development and Marketing Director at one of the country’s leading law firms, Kensington Swan. In this role, he was part of the management team that oversaw the firm’s successful combination with the world’s largest law firm, Dentons. Ben led and managed the successful rebranding of the firm to Dentons Kensington Swan.

He has also established a key client program in the NZ arm of a leading Trans-Tasman engineering consultancy. Previously to this, he reinvigorated a key client programme at a Fortune 500 listed engineering consultancy. Ben has also worked directly for two global accountancy firms in both Auckland and London. He has delivered a proposal response which was held up as global best practice across one of these firm’s internal global networks. Ben is very experienced in providing practical sales and marketing advice to those he works with.

Delivering Results

One of Ben’s key strengths is that he brings active change to the way things are done, so that his clients can achieve the results that they aspire to. A credible coach and mentor who believes in a simple step by step approach to help individuals adapt and change their client winning strategies.

Client Testimonials

Richard Knott, client testimonial
I worked very closely with Ben on a number of significant proposals and bids. Ben’s help was invaluable. He was

Richard Knott

Director at Richard Knott Limited
Mark Campbell - Client review The BD Ladder
Ben was brought into the business I was running (Calibre NZ) to assist with developing long term client relationships and

Mark Campbell

Principal Consultant at Mark4Advisory
Alec gives his client testimonial for the BD Ladder
In the time I worked with Ben, he made a real impact on my practice by delivering practical Business Development

Alec Flood

Former Audit Partner, Grant Thornton New Zealand
Samantha Almeida Marketing & Client Development Leader - Calibre
Ben is a fantastic business development and marketing coach who provides practical advice tailored to Calibre’s business needs. He has

Samantha Almeida

Marketing & Client Development Leader, Calibre Group
Kerry gives his client testimonial for the BD Ladder
“Ben is someone that I trust to support me to succeed in developing relationships, winning better work, building trust with

Kerry Newell

Technical Director, AECOM
“Ben has exceptional skills in leading bid teams and writing winning Executive Summaries. His main strength is fully understanding and

Sean Neely

Head of Bid and Go to Market, ASB Bank