Ben Paul - CEO The BD Ladder

"All professionals can grow their business, with the help of practical and actionable advice."

Ben Paul


Ben Paul has over 20 years of experience as a BD Coach or facilitator in providing sales and marketing advice, primarily to lawyers, accountants engineers and professional services firms. He is the CEO of The BD Ladder. Ben enjoys collaborating with teams and individuals to help them to understand the BD process more clearly and to help build and enhance their brands.

Prior to establishing The BD Ladder, he was the Business Development and Marketing Director at one of the country’s leading law firms, Kensington Swan. In this role, he was part of the management team that oversaw the firm’s successful combination with the world’s largest law firm, Dentons. Ben led and managed the successful rebranding of the firm to Dentons Kensington Swan.

He has also established a key client program in the NZ arm of a leading Trans-Tasman engineering consultancy. Previously to this, he reinvigorated a key client programme at a Fortune 500 listed engineering consultancy. Ben has also worked directly for two global accountancy firms in both Auckland and London.

He has delivered a proposal response which was held up as global best practice across one of these firms’ internal global networks. Ben is very experienced in providing practical sales and marketing advice to those he works with.

Ben Paul is regularly sought out by clients as a respected BD coach and mentor to assist them with many of the challenges they face in running a firm.

Delivering Results

One of Ben Paul’s key strengths is that he brings active change to the way things are done so that his clients can achieve the results that they aspire to. A credible BD coach and mentor who believes in a simple step-by-step approach to help individuals adapt and change their client-winning strategies. It is this approach of creating a BD habit step-by-step or rung by rung, which led Ben to decide to call our company The BD Ladder.

Who Ben Paul works with

  • Law Firm Leaders
  • Accountancy Firm Leaders
  • Engineering/Architectural/PM and QS consultancy Firm Leaders
  • Partners/Directors
  • Senior Associates/Senior Managers
  • BD and Marketing Directors and their teams
  • CEOs

Client Testimonials

James Hughes

Ben attended our strategic planning day as a guest presenter. In a short space of time, he grasped what our intent was and led an insightful and engaging discussion on the topics of personal and team brand, and the power of thought leadership within professional service firms. Highly recommended.

James Hughes

Technical Director: Climate and Resilience, Tonkin + Taylor
Samantha Almeida Marketing & Client Development Leader - Calibre

Ben is a fantastic business development and marketing coach who provides practical advice tailored to Egis’s business needs. He has taken the time to understand our business and ensures the solutions he provides add value to our clients and enhances our brand.

Ben has built a strong rapport with me and I am able to call on Ben whenever I need support. I trust the advice he gives me and enjoy working collaboratively with him.

Samantha Almeida

Marketing & Client Development Leader, Egis
Andrew King

Ben is a fantastic speaker. We have grown our relationship with him over a number of years, as he has facilitated numerous panel discussions at LawFest. He is an expert at drawing out practical takeaways from our speakers, is always very responsive and easy to communicate with. It’s also very refreshing to see Ben spend time networking and collaborating with delegates outside of his speaking commitments

Andrew King

Founder & Director, LawFest
Kerry gives his client testimonial for the BD Ladder

“Ben is someone that I trust to support me to succeed in developing relationships, winning better work, building trust with senior executives and buyers. He’s the kind of advisor who is more about clear, practical plans that work, rather than theory – he knows the science behind trust and relationships, but when he coaches it’s not about grand plans, but small simple ideas that you can practice and implement easily and repeatedly. Ben stays in touch and makes sure that every time we meet, he leaves me with at least one good idea I can use that relevant to what I’m doing at the time.”

Kerry Newell

Technical Director, AECOM
Karen Courtney

I have been working with Ben from The BD Ladder since the company’s inception. Prior to that, I knew Ben as a Business Development Director at a major law firm and felt he would do extremely well if he set up his own business, and I encouraged him to do so. In a relatively short time, Ben has succeeded beautifully in creating a highly professional and effective business that truly adds significant value to its clients. My faith in Ben’s abilities has meant I have introduced and worked alongside Ben with my law firm clients, who have benefitted greatly from his practical knowledge and insight. These have included start-up law firms, those wanting to improve their business profile, those wanting to understand how to utilise AI for improving their marketing and personal profiles, and those looking for ideas for business development. I have received excellent feedback from all those who have benefitted from regular sessions and seminars. I would highly recommend Ben’s services.

Karen Courtney

Director, Business of Law
Mark Campbell - Client review The BD Ladder

Ben was brought into the business I was running (Calibre NZ) to assist with developing long term client relationships and win new business with clients we hadn’t previously been engaged by. Ben’s professional and engaging style helped us map out the key relationships and plan the engagement which ultimately led to new opportunities and revenue growth.

Mark Campbell

Principal Consultant at Mark4Advisory

“Ben has exceptional skills in leading bid teams and writing winning Executive Summaries. His main strength is fully understanding and clearly articulating the key requirements sought and developing his clients key messages and how relate to them. Many people talk about being client-centric, Ben lives and breathes it, it is part of his DNA. This is why his RFP responses stand-out against the competition and have a high success rate.”

Sean Neely

Head of Bid and Go to Market, ASB Bank
Alec gives his client testimonial for the BD Ladder

In the time I worked with Ben, he made a real impact on my practice by delivering practical Business Development advice. Our success rate in winning major proposals and tenders increased significantly as he managed, wrote and delivered the RFP responses with a client centric focus. Ben’s advice is focused on generating profitable revenue growth to those he works with.

Alec Flood

Former Audit Partner, Grant Thornton New Zealand
Richard Knott, client testimonial

I worked very closely with Ben on a number of significant proposals and bids. Ben’s help was invaluable. He was able to pull me back so that we could reassess the situation. With his coaching, advice and guidance I was better able to understand the needs of my client. As a result my proposals were more focused and better addressed my clients requirements. Ultimately I believe that with Ben’s assistance I was able to win more work that I would have otherwise done.

Richard Knott

Director at Richard Knott Limited