Our Team

Ben Paul - Director founder The BD Ladder

Ben Paul

Director | Founder

Ben helps The BD Ladder’s clients to achieve growth through understanding their aspirations and providing practical BD consultancy and coaching aligned to those goals.

With over 20 years of experience in BD roles in major professional services firms (legal, accounting and engineering consultancies), Ben founded The BD Ladder to provide a range of services to B2B and professional services firms that produce results.

Elizabeth Petersen

Elizabeth Petersen

Associate - Sydney NSW

Elizabeth provides hands-on support to her clients and focuses on driving change that leads to delivering tangible results and ultimately revenue growth. A main strength of hers, is the ability to bring clarity to marketing campaigns and formal RFP responses. 

Elizabeth has over 20 years of B2B marketing and business development experience, gained in Australia and Greater China while working in senior roles in several top tier firms.

Rob Keating _copywriter - The BD Ladder

Rob Keating


Rob brings over 20 years’ experience in marketing and communications, working across a variety of industries including travel, media and property development to name a few. This broad background, combined with a love of the written word, allows him to create effective content that connects with your target audience.

Rob is organised, methodical and possesses exceptional attention to detail, ensuring your project will be accurate and on brief.


Schedule a free 15 minute video call to find out more about how we can help you grow your business.


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Tracking your BD activities - The key client tracker