Announcing the Inaugural NZ Law Firm Digital Footprint Report


Ben Paul
December 7, 2023

The need for a strong digital presence is true within any industry. However, over the last few years, it has become even more critical within the legal industry. The need for a strong law firm digital footprint, to enhance brands and reputations is now almost universally acccepted. Firms have increasingly invested more in their websites and digital marketing efforts. Indeed, it is far more common to have digital marketing specialist roles within the larger firms.

With this in mind, we teamed up with Commwiser to develop the first ever Law Firm Digital Footprint Report for New Zealand law firms. The plan is to continually review and update the findings from the report, to ascertain what firms are doing well and where the areas for improvement are.

The New Zealand Law Firm Digital Footprint Report 2023

In order for the team at Commwiser to complete their comprehensive analysis (which is based on a tried and trusted methodology used to analyse other regions) a group of 10 law firms were selected.

The firms chosen were: Anthony Harper, Bell Gully, Buddle Findlay, Chapman Tripp, Dentons NZ, Duncan Cotterill, MinterEllisonRuddWatts, Russell McVeagh, Simpson Grierson, and Tompkins Wake.  

The 10 firms were selected based on their nomination for the Large Law Firm of the Year 2023 award at the recent NZ Law Awards. Some were omitted as we could not obtain enough concrete evidence to represent them accurately, and others have a global digital presence, rather than a locally focused one. Our intent was to create an insightful report, not ranking a list of the top 10 firms. We’ll leave that to other organisations.

Ben Paul, CEO, The BD Ladder said, “I’m delighted to announce the launch of the inaugural report into the NZ law firms’ digital footprint. While we have focused on the larger firms based here in Aotearoa, the analysis and insights are fully applicable to firms of all sizes. It was great to be able to work with Aman Abbas and the Commwiser team on this exciting project, and we look forward to collaborating on future projects.”

Aman Abbas, Founder of Commwiser commented, “Digital mediums open up a world of opportunities for businesses and law firms are realising this well. The idea of analysing the digital footprints of the legal industry is to put out the industry benchmarks and encourage peer-to-peer learning. Congratulations to all the firms in New Zealand for their wonderful work in digital and social media marketing.”

This is the first report of this nature, focused on the New Zealand market and contains some very interesting results.

Download your copy of the report here.