About Us

A passion for Sales & Marketing

The BD Ladder's Purpose

The BD Ladder’s mission is to help experts and professionals who need to market and sell their services, but whose passion is in their own expertise, not sales and marketing. Our passion is in sales and marketing. The BD Ladder team's careers have been in this field.  It is our aim to provide simple step-by-step sales and marketing advice which enables our clients to grow their revenue smoothly and most importantly their profits. Through our consultancy services, we provide expertise so that our clients have more time to focus on their professional passions.

It is our aim to build the understanding and confidence of our clients so that they can communicate more effectively with their clients. A common phrase is that ‘people buy from people’.  This is true, but in fact, they only buy from those people who they trust, those who take time to understand them fully.

At The BD Ladder, our team is dedicated to listening, understanding and helping our clients. It is our mission to help our clients achieve their full potential. We’ll only be able to do this by taking the time to understand your business thoroughly, your target markets and even more critically, understand what dreams or ambitions you all have, as individuals.

We look forward to providing some simple step-by-step practical Business Development and marketing advice to professional services firms and those providing services in the B2B environment.

It is our mission to help our clients climb the ladder of success.

We look forward to meeting and working with you.

Welcome to The BD Ladder.

BD for Good

As a consultancy business, our carbon footprint is relatively small. We work regularly using video calling technology and when we travel. We always opt to offset our carbon emissions on all flights booked for business travel.

It is our pledge to always make the most environmentally friendly purchasing choices. This has been demonstrated by our purchasing of promotional tea bags from Charity Tea.

We regularly make charitable donations and always make and end of year donation in support of our chosen charities, in both New Zealand and Australia.

Learn More About What We Do

Memberships and affiliations

The Marketing Association logoBD Ladder - member of the Auckland Chamber of commerceALPMA Logo