About Us

A passion for Sales & Marketing

The BD Ladder's Purpose

The BD Ladder’s mission is to help experts and professionals who need to market and sell their services, but whose passion is in their own expertise, not sales and marketing. Our passion is in sales and marketing. Founder Ben Paul’s entire career has been in this field.  It is our aim to provide simple step by step sales and marketing advice which enables our clients to smoothly grow their revenue and most importantly their profits. Through our consultancy services, we provide expertise so that our clients have more time to focus on their professional passions.

It is our aim to build the understanding and confidence of our clients so that they can communicate more effectively with their clients. A common phrase is that ‘people buy from people’.  This is true, but in fact they only buy from those people who they trust, those who take time to understand them fully.

At The BD Ladder, our team are dedicated to listening, understanding and helping the clients we work with. It is our mission to help our clients achieve their full potential. We’ll only be able to do this by taking the time to understand your business fully, your target markets and perhaps even more critically, understand what dreams or ambitions you all have, as individuals.

We look forward to providing some simple step by step practical Business Development and marketing advice to professional services firms and those providing services in the B2B environment.

Based in Auckland, New Zealand, it is our mission to help our clients climb the ladder of success.

We look forward to meeting and working with you.

Welcome to The BD Ladder.

BD for Good

The Founder of The BD Ladder, Ben Paul, is currently providing business development advisory services to Auckland Theatre Company. This is part of our commitment to help community organisations post COVID-19 lockdown. 

As a consultancy business our carbon footprint is relatively small. However, it is our pledge to always make the most environmentally friendly purchasing choices.

Learn More About What We Do

Memberships and affiliations

BD Ladder - member of the Auckland Chamber of commerceThe Marketing Association logoImage