Who We Help

B2B Organisations and
Professional Services Firms

Consultancy and winning work services for those in B2B service industries, specialising in professional services.

We have deep experience of having worked in a range of firms and companies in New Zealand, Australia and further afield. Most recently, Auckland based Ben has worked with a range of professional services firms. These have included leading law firms, engineering consultants, architects, project management firms, accountancy and financial services providers.

The BD Ladder is focused on providing winning strategies and practical BD and marketing solutions to professional service firms, B2B service companies and individuals who need to raise their profile and recognition in their target markets. The consultancy is focused on also helping those in professional services to understand their target markets and ‘go to market’ strategies, so that they can be effectively actioned.

Who we work with - Professional Services & Sectors

Legal Services

Lawyers and law-firms, barristers, intellectual property and patent attorneys

Financial and Accountancy Services

Accountants, Auditors, Tax consultants, Management consultants, Risk management consultants, Financial advisors and financial services firms, Restructuring and insolvency professionals, Banks, Wealth management

The Built Environment

Consulting engineers, Infrastructure advisory consultants, Project managers, Construction companies, Civil engineers and contractors, Quantity surveyors, Architects, Design practices, Real estate services, Property consultancies

IT & Technology

IT & Technology Services

IT vendors, Software providers, Software as a service (SaaS) providers, Communications and technology companies


There’s a range of SMEs who provide services in the B2B environment, some of them new and innovative, only missing one thing – paying clients! If you think that The BD Ladder can assist you, get in touch and we’ll see if we can.

The BD Ladder provides consultancy options to meet the myriad of needs of different businesses and professionals at different stages of their careers.

From providing a BD and Marketing Director on a monthly retainer basis, to coaching and delivery of a winning tender response, to helping individuals build their practices through developing their personal brands and targeting new clients.

The BD Ladder has a range of services aimed at helping professional services firms and other businesses climb the rungs of success.  


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Tracking your BD activities - The key client tracker