Stand out from the crowd
For anybody responsible for marketing professional services firm, it is a very crowded market to be in. Increasingly, it is difficult to stand out from the crowd, in fact sometimes it is hard to even be noticed. This is why you need a strong professional services brand and an effective personal branding strategy for your key people.
This, in a nutshell, is what effective branding and brand promotion and elevation is all about. It is a cornerstone of marketing professional services. Through concerted marketing efforts, be they offline or digital, we can help you or your firm to start to build its recognition; a key foundation in building your brand.
The Power of Branding
Of course, branding is much more than a logo and being recognised, it is about being recognised for the right things. What do your intended clients think of when they think of you? What do you want your clients to think of when they think of you? Two fundamental questions which are ultimately about the same thing, knowing and understanding the clear messages you want to promote through your marketing efforts. In essence, you need to understand your Unique Selling Points (USPs).
The market you are targeting, more often than not, struggles to tell you apart from your competitors. To many outside your industry, one law firm looks much like another, one accountancy firm in the CBD looks identical to the one down the road, one engineering consultancy looks the same as all the others. With so many similar services and areas of expertise, finding a true differentiator is almost impossible, particularly if you’re focusing on expertise. However, looking at your key pillars of expertise, your experience and the sectors you work in, we can help you understand your pillars of strength and what you can coherently promote to the market place.