Marketing plans for professional services firms
We’ll analyse your marketing mix, your website, seminars you run and where you advertise both in print and digitally. We’ll work with the senior leadership in your firm, your marketing team (if you have one) and any agencies you currently employ, to provide you with a clear path and practical steps to start elevating your brand in your market place.
Content Marketing
Our team are widely published in many leading professional services focused online and print magazines. The BD Ladder has it’s own copywriter Rob Keating, who is able to help you define your content marketing brief and then either create or edit your content, so that it creates a positive impact with your target market.
PERSONAL BRANDING
For all professionals, personal branding is becoming more and more important. People buy from people, particularly anyone who offers a service. This is why as this article in Forbes demonstrates, Personal Branding has become so important to do well.
Thought Leadership
- Articles / Magazines written
- Your experts interviewed and articles created
- Thought Leadership to position your expertise and capability
Long Form / Blog Content
- Agree a schedule of content to be created.
- Agree an external agencies list to publish content on.
- Full content creation or editing/review options
LinkedIn / Social Media content creation and management
- We’ll agree a content plan and schedule for 3, 6 or even 12 months
- We can then either empower you to post your company posts or we can manage that for you
Personal Branding - LinkedIn and Social Media
- We’ll update your profiles. (Tips on this here)
- Give you a programme of posts and content to share.
- Find the right groups for you to join.
Personal Branding - Content Marketing
- Agree a schedule of content to be created. Co-authoring and content creation options available.
- Agree an external agencies list to publish content on.
- Help you get your content published.
Personal Branding - Social Selling/Networking
- We’ll coach you on how to effectively employ social networking (more on that here).
Personal Branding - Seminars & speaking
- Agree where to speak.
- Help you get on the speaking circuit.
- Improve your presentations.