Expertise you can call on
Many boutique professional services firms looking to grow need an experienced BD & Marketing Director and experienced BD and Marketing resources. This expertise, on a full-time basis, can be expensive and hard to find. While some firms may not yet be able to hire a full-time BD & Marketing Director, they recognise that they still definitely need one.
The BD Ladder’s ‘BD & Marketing Director on call’ service provides you with a solution to this problem. It provides you with regular access to an experienced senior resource. Someone who will create, oversee and deliver a clear and actionable BD & Marketing plan. The organisation benefits by having this expertise they can call on, without the burden of having to commit to a salaried employee.
A solution to a problem
To overcome this, firms in the growth phase tend to do the following. They either allocate an existing resource to look after their marketing strategies, this is likely to be a professional in a completely different discipline such as the office or general manager, or one of the team, who has been ‘naturally’ proficient in winning work. Or they hire a marketing professional in the early stages of their career. This approach is understandable. However, it puts a great deal of pressure on that individual. After all, they have no experience of having delivered these services before.
The BD Ladder’s ‘BD & Marketing Director on call’ service provides you with a solution to this problem. It provides you with regular access to an experienced senior resource. Someone who will create, oversee and deliver a clear and actionable BD & Marketing plan. The organisation benefits by having this expertise they can call on, without the burden of having to commit to a salaried employee.
BD & Marketing Director on call services
Deliverable marketing plan
We’ll work with you to understand your target market, and will deliver a simple and actionable marketing plan focused on agreed outcomes.
Review of your collateral
We’ll give you an honest opinion of what you currently have, how to improve it, or in fact, if you actually need it. Put simply, if a client wouldn’t enjoy reading it, we’ll recommend that you bin it!
Marketing and sales campaigns
Agreed campaigns, tailored to your budgets and aimed specifically at your agreed target audiences.
Business development plans
Proven plans based on your organisational and individual objectives, to drive tangible results. We’ll put the plans in place and help you action them.
Review of your collateral
We’ll give you an honest opinion of what you currently have, how to improve it, or in fact, if you actually need it. Put simply, if a client wouldn’t enjoy reading it, we’ll recommend that you bin it!
Mentoring and guidance
Creating BD & Marketing plans is, in many ways, the easy part. We’ll work with your identified stakeholders and provide the required support for them to put the agreed plans in place.
Opportunities pipeline tracker
No expensive CRMs required here. We’ll agree with you what you need to track, and the best ways you can do it, either affordably or with what you currently have.
We have a range of options and pricing designed to meet the needs of your growing business. Services and deliverables will be agreed up-front, and will, of course, be tailored to your firm’s or organisation’s unique requirements.
Contact us today find out more about our BD & Marketing Director on Call service