Expertise you can call on
Many boutique professional services firms or SMEs looking to grow need an experienced BD & Marketing Director. This expertise, on a full-time basis, can be expensive. While they may not yet be able to hire a full-time BD & Marketing Director, they still need one.
To overcome this, firms in the growth phase tend to do the following. They either allocate an existing resource to look after their marketing strategies, this is likely to be a professional in a completely different discipline such as the office or general manager, or one of the team, who has been ‘naturally’ proficient in winning work. Or they hire a marketing professional in the early stages of their career. This approach is understandable. However, it puts a great deal of pressure on that individual. After all, they have no experience of having delivered these services before.
The BD Ladder’s ‘BD & Marketing Director on call’ service provides you with a solution to this problem. It provides you with regular access to an experienced senior resource. Someone who will create, oversee and deliver a clear and actionable BD & Marketing plan. The organisation benefits by having this expertise they can call on, without the burden of having to commit to a salaried employee.