The December 2022 BD Round-Up

That was the year that was, at least in BD terms. The December 2022 BD Round-Up is the last round-up of the year and sees, as always, a collection of great articles. Many of which are perfect to help you fire up your BD and marketing in 2023.

This month’s review looks at digital marketing, why your purpose is important, how to win more bids, and very importantly how to influence those at the top.

As always, thanks to all our featured authors and I hope you all enjoy the December 2022 BD Round-Up.

That was the year that was, at least in BD terms. The December 2022 BD Round-Up is the last round-up of the year and sees, as always, a collection of great articles. Many of which are perfect to help you fire up your BD and marketing in 2023.

This month’s review looks at digital marketing, why your purpose is important, how to win more bids, and very importantly how to influence those at the top.

As always, thanks to all our featured authors and I hope you all enjoy the December 2022 BD Round-Up.

The December 2022 BD Round-Up

How To Get More Shares For Your Content, Roger Dooley, Contributor, Forbes

Anyone who’s ever written an article knows that it can take a lot of time to deliver one you are happy with. However, writing it is only half the battle. If you’ve put the work in, you’ll want people to read it. This article provides all you need to know to make your article more shareable, from how the content is written, to where your share buttons should be placed. An excellent resource.

Outsourcing Marketing for Professional Services Firms, Lee Frederiksen, Managing Partner, Hinge

I suspect that in 2023 this question will be asked even more. As reports of an economic downturn gather pace, firms will look at ways to stand out from their competitors whilst still looking to reduce their day-to-day overheads. Which means outsourcing certain functions may make sense. It can also be useful to bring in expertise when needed for distinct or short to medium term projects.

Read Lee Frederiksen’s thoughts to see if outsourcing might be an answer for some of your needs going forward.

Recruiting a social media expert? What should you ask? Chris Street

Increasingly, BD & Marketing teams within professional services firms are quite sensibly hiring social media marketing resources. However, many don’t have the experience of having hired for these roles before. This short article provides 6 key things to look for when hiring a social media expert.

‘Your purpose is your North Star’ – how law firms and in-house teams are redefining their goals, A panel at the Law Firm Marketing Summit featuring Lisa Ardley-Price, managing legal counsel for transaction banking at NatWest Group, Linda Kelleher, marketing director at RDJ, Tom Leman, partner and head of retail and consumer, Pinsent Masons, Moderated by Moray McLaren, co-founder of Lexington Consultants

This is a great summary of what sounds like an amazing discussion. It needs no further words from me, I’ll leave you to read it for yourself.

How Your Bid Team Can Have More Influence With The C-Suite, Joe Riley, Director, Capture and Strategic Pursuits, ICF

If you want to win more bids for projects/transactions/matters of high value, then it is highly likely you will need to be able to influence and persuade those at the very top. Of course, if you don’t understand what the C-Suite’s vision is within your target client, then you really shouldn’t be bidding to win work with that client.

SEO Trends and Predictions for 2023, Cheryl Tan, Pure SEO

SEO for professional services firms? Yes, it is important. With that in mind it pays to stay on top of the latest trends and what’s likely to be coming next. This article by Cheryl Tan is exactly what you need.

Conclusion The December 2022 BD Round–Up

That’s a wrap for our third year of BD Round-Ups. I hope you enjoyed the December 2022 BD Round-Up as much as all our previous editions.

Going forward we may look to change the format and frequency of our round-ups. But don’t worry we’ll still bring you the best information from around the globe, to help you with your BD & marketing efforts.