"A marketing plan comes to life through delivery. I enjoy working with clients to action their plans and grow their brands."
Lucy King is an impact-driven marketing professional with experience working in the legal and NFP/for-purpose sectors. She is the Marketing Executive for The BD Ladder. Lucy enjoys working with clients to find creative ways to strengthen their company or personal brands online.
Prior to joining The BD Ladder, Lucy began her career working in a start-up environment. Most recently, Lucy was the Engagement & Marketing Executive for ImpactLab – a social-tech enterprise who connects decision-makers with information they can act on to grow their social impact.
In this role, she managed relationships with organisations seeking to understand the social value they create for Aotearoa through front-line interventions. She was also responsible for delivering marketing campaigns to establish ImpactLab’s trusted brand in the sector, as well as growing their online presence through traditional media, social media, and strategic partnerships/collaborations.
Lucy completed six years at the University of Otago, graduating with a Bachelor of Laws/Bachelor of Commerce (Marketing Management) in 2019, and a Master of Marketing (Distinction) in 2021. She was the top student in her postgraduate cohort – receiving both the Mueller Heumann prize, and the Chancellor’s Commendation.
Lucy strives to apply her expertise for the betterment of others. During her time at Otago, she was selected to work as a summer researcher and 200-level Consumer Behaviour tutor for the Marketing Department. She was also a class representative and volunteered her legal skills at the Community Law Centre (Otago).
Lucy provides marketing knowledge backed with an analytical approach to ensure your campaign and marketing goals are achieved. Whether you’re aiming to generate new leads or gain more followers on social media, Lucy consistently monitors progress and refines the approach to ensure you meet your objectives.
I worked with Lucy at ImpactLab and valued her personable and customer-centric approach, she was always willing to do whatever it took to get results. Thanks to Lucy’s focus on leveraging LinkedIn for social media campaigns, our following grew exponentially in the time she was with us. Throughout our time working together, Lucy was conscientious, meticulous and personable – she has a great sense of humour and an impeccable work ethic. I would highly recommend Lucy to anyone looking for someone who can deliver results and take their social media presence to the next level.