Due to the continued growth of The BD Ladder, and in response to growing client needs, The BD Ladder has appointed Lucy King as their new Marketing Executive based in their Auckland Head Office,
Lucy joins us from ImpactLab, a leading social enterprise that helps to measure social value where she was responsible for leading their marketing efforts and out-reach. In line with The BD Ladder’s policy of hiring people with experience within the professional services world, she has previously worked with a law firm and also holds a law degree.
Lucy will be focused on working with clients to bring their marketing plans to life and ensure they are consistent with their messages and delivery. Lucy is focused on growing her clients’ brand, and as a confessed ‘data’ geek, she will be tracking their progress against agreed campaign or marketing goals. Lucy will also be working to continue to grow The BD Ladder’s marketing efforts, both across New Zealand and globally.
The BD Ladder’s CEO, Ben Paul, said “I was delighted to be able to offer and secure Lucy as our first marketing executive. 2023 is shaping up to be a very exciting year for the business and Lucy is key to our continued growth, and more importantly our ability to meet the evolving needs of our clients. With a real passion for marketing and desire to continually focus on improving processes and results, she will undoubtedly be a real asset to us and our clients and future clients.”
Elizabeth Petersen, our NSW Associate said, “Lucy is a great addition to The BD Ladder team. She will be able to support many firms in NSW and across Australia, who require consistent marketing messages on platforms such as LinkedIn, as well as their own websites. Lucy will be able to deliver dedicated support in this space.”
Lucy said, “I’m thrilled to be on board. I look forward to bringing our clients’ campaigns to life, and supporting them to meet their objectives through an iterative process of monitoring and refinement. I’m also looking forward to accelerating the growth of our own brand, here at The BD Ladder.”