Experienced professional services BD & Marketing consultant, Elizabeth Petersen joins The BD Ladder, as an Associate. Based in Sydney, and operating across New South Wales (NSW), Elizabeth will also work with Ben Paul and the BD Ladder team in working with and supporting our clients across a wider region.
Elizabeth joins us from McCullough Robertson, where she was responsible for the firm’s BD efforts across Sydney and NSW. Notable successes included writing and leading several successful RFP submissions including many into large government entities. With over 20 years of BD and marketing experience within professional services gained in Australia and Greater China, including working at notable firms such as Ashurst, Mallesons Stephen Jaques, and Gilbert + Tobin, Elizabeth brings in-depth knowledge of how to get results within legal and professional services firms.
The BD Ladder’s Founder and Director, Ben Paul, said “Elizabeth Petersen joins The BD Ladder, at a really exciting time in our journey, as we’re just into our second year of trading. I was thrilled that the opportunity arose and I’m glad that Elizabeth chose to jump at it and join the team and me. I have no doubt that her skills and knowledge will be a huge asset to us and will help us continue to grow across the region. I was conscious that our clients and those who have enquired about our services in Sydney, would appreciate having a local consultant on the ground to work with them more closely. Elizabeth is the perfect mix of experience, dedication and enthusiasm, to provide just that. I’m sure our clients will be delighted to be able to work with her.”
Elizabeth said, “I jumped at the chance to join the BD Ladder for some key reasons: I had a great experience working with Ben on a significant project last year and could see the many benefits of working with an external consultant and realised that I too, could utilise my experience and skills to assist a wider pool of clients. COVID-19 also provided an opportunity to reassess and clarify what I wanted the next chapter of my career to look like and joining a thriving new business with Ben as the lead was extremely appealing and energising. We have complementary styles and skills and I am really excited to work with someone that I trust and respect. “