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Ben Paul
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Join date: Mar 17, 2024
About
Ben is the CEO of The BD Ladder. He provides advice on BD and Marketing to professional services firms and has been widely published by external agencies.
Posts
Nov 27, 2024 ∙ 5 min
How to prepare a successful bid response when your team is on holiday.
A challenge for those in charge of managing a bid response is how to prepare a successful bid response when your team is on holiday.
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Oct 28, 2024 ∙ 3 min
The 10 Steps to Successful B2B Email Marketing for Professional Services
Creating a successful B2B email strategy for professional services requires a nuanced approach—one that combines a keen understanding of...
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Sep 25, 2024 ∙ 3 min
Why You Should Keep Engaging with Clients Even When They’re Not Spending
In business, one of the toughest questions to grapple with is: should you invest time in a client who isn’t currently spending any money...
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