Insights


Business Development and Marketing Insights

Searching for practical advice to help you with your Business Development and Marketing efforts? You’ll find it here. It’s all covered in articles from Ben Paul and other guest experts. All of our blogs and articles are focused on giving you practical advice. Welcome to our Business Development and Marketing Insights page.

Many people have a good understanding of what Marketing is. However, they are less sure about what Business Development is. Business Development is often defined as the strategies that create long-term value. This value comes from your clients. Therefore, the articles below are aimed at growing your business.

We hope you enjoy our latest thinking. And we’re confident our articles will help make you think.  All of the Insights below are regularly updated.

The BD Ladder’s Insights are aimed at helping you and your business climb the ladder of success.

Does an elevator pitch help or hinder your BD efforts
It’s one of the oldest and most trusted tools in the sales kit bag. The old elevator pitch. It is ...
Brand Growth - the 8 steps for B2B & professional services firms
Every B2B Business is looking to achieve brand growth. Whether you are a brand-new business or an established one, the ...
B2B BD, Sales and marketing insights October 2020
The focus for individuals and organisations on B2B BD, Sales and Marketing differed greatly depending on the region they were ...
September 2020 BD, Sales and Marketing insights round-up
This month’s round up needs little introduction from me. Instead, I’ll let the six BD, sales and marketing articles I’ve ...
How-to-talk-to-your-clients-after-youve-completed-the-work
One of the most common issues I’m asked about, across those in professional services firms, is how they can meaningfully ...
How Partner or Director building their practice in a firm should plan their sales time
Having a clear structure to plan your sales time is essential for anyone who is responsible for winning work for ...
Digital Focus - BD & marketing insights August 2020 round-up
This month we have a little more focus on all things digital. Yes, we will still be covering the usual ...
Suits - Personal brand
For all consultants and B2B professionals, and those in professional services firms, your personal brand has always been of the ...
BD in the new normal. Get practical advice from The BD Ladder
BD in the new normal is essential for all B2B organisations. With the yo-yoing in and out of lockdowns, and ...
Rainmaker in the new normal - 11 powerful habits to become a rainmaker in the new normal
Being a rainmaker in the new normal probably seems like an almost impossible task. Not only has it become harder ...