Insights


Business Development and Marketing Insights

Searching for practical advice to help you with your Business Development and Marketing efforts? You’ll find it here. It’s all covered in articles from Ben Paul and other guest experts. All of our blogs and articles are focused on giving you practical advice. Welcome to our Business Development and Marketing Insights page.

Many people have a good understanding of what Marketing is. However, they are less sure about what Business Development is. Business Development is often defined as the strategies that create long-term value. This value comes from your clients. Therefore, the articles below are aimed at growing your business.

We hope you enjoy our latest thinking. And we’re confident our articles will help make you think.  All of the Insights below are regularly updated.

The BD Ladder’s Insights are aimed at helping you and your business climb the ladder of success.

January 2022 BD Round-Up
Welcome to the January 2022 BD Round-Up. Wishing you a prosperous 2022 in the Year of the Water Tiger! For ...
he 5 non-negotiables in a Key Client Programme
How Professional Services firms can make their key client programmes a success It is a business truth, that not all ...
December BD Round-up blog
Here’s the round-up blog that closes out the year that was 2021, but really, it focuses on highlighting articles that ...
Social Selling 101 for professional services
Before I get into the tactic required to effectively deliver brand advocacy and social selling 101 for professional services, I’ll ...
The Great Resignation - BD & Marketing plan to cope with the great resignation
There is a shift coming, and it’s one that most likely won’t be welcomed by most employers. It has been ...
BD Harder! In an up market, you need to focus more on BD
The current market has seen an uplift in spend across many professional services firms. Many lawyers, accountants, engineers, architects etc., ...
November BD Round-up - From The BD Ladder
What do we have in-store in November’s BD Round-Up Blog?  We have an eclectic mix of articles ranging from relationship building ...
BD Tips from the Inside - Network - why you need a strong one Shannon Percy
Welcome to our third article in the “BD tips from the inside” series. This month, Elizabeth Petersen chatted to Shannon ...
October BD Round-up - The BD Ladder
The October BD Round-Up contains a wide variety of amazing content from a host of authors and global experts. It’s ...
Social media for Professional Services firms
If you think social media is reserved for businesses with shiny, Insta-worthy products to sell, or for dreamy food or ...