Insights


Business Development and Marketing Insights

Searching for practical advice to help you with your Business Development and Marketing efforts? You’ll find it here. It’s all covered in articles from Ben Paul and other guest experts. All of our blogs and articles are focused on giving you practical advice. Welcome to our Business Development and Marketing Insights page.

Many people have a good understanding of what Marketing is. However, they are less sure about what Business Development is. Business Development is often defined as the strategies that create long-term value. This value comes from your clients. Therefore, the articles below are aimed at growing your business.

We hope you enjoy our latest thinking. And we’re confident our articles will help make you think.  All of the Insights below are regularly updated.

The BD Ladder’s Insights are aimed at helping you and your business climb the ladder of success.

May 2022 BD Round-Up
Welcome to the May 2022 BD Round-Up. The content in the BD Round-Up is curated to give you a snapshot ...
8 ways to follow up web leads
Many professional services firms invest a great deal in their websites and content marketing programmes. One of the aims of ...
6 top tips for getting published for professional services
Why is it beneficial to be published externally? Quite simply, it helps to position you as an industry expert. The ...
4 Powerful daily BD habits, delivered in 18 minutes, for Professional Services practitioners
That’s BD taken care of in only in only 3 billable increments! Most practitioners in professional services know that they ...
The April 2022 BD Round-Up
Welcome to the April 2022 BD Round-Up. It’s always good to be able to share some of the articles that ...
The March 2022 BD Round-Up
Welcome to the March 2022 BD Round-Up.  I mentioned in the January Round-Up that the Year of the Tiger embodies ...
The 7 steps to follow to get your key client programme firing - The BD Ladder
Many professional services firms will have key client programmes. For those firms, be they engineering consultancies, architects, or law firms ...
The February 2022 BD Round-Up
A great deal happened in the last month, which is reflected in the February 2022 BD round-up. World events (which ...
Business networks - Andrew McGrath - BD Tips form the Inside
Welcome to our first article for 2022 in the “BD tips from the inside” series, where we interview business owners ...
Successful Sales Conversations - 5 stesp to follow for those in professional services
To grow a sustainable pipeline of work we all need to have successful sales conversations. Yet many professional services practitioners ...