Insights


Business Development and Marketing Insights

Searching for practical advice to help you with your Business Development and Marketing efforts? You’ll find it here. It’s all covered in articles from The BD Ladder team and other featured guest experts. All of our blogs and articles are focused on giving you practical advice. Welcome to our Business Development and Marketing Insights page.

Many people have a good understanding of what Marketing is. However, they are less sure about what Business Development is. Business Development is often defined as the strategies that create long-term value. This value comes from your clients. Therefore, the articles below are aimed at growing your business.

We hope you enjoy our latest thinking. And we’re confident our articles will help make you think.  All of the Insights below are regularly updated.

Our Insights page as been recognised as one of the Top 25 Business Development Blogs by Feedspot.

The BD Ladder’s Insights are aimed at helping you and your business climb the ladder of success.

why professional services and consultants need a personal brand
For all consultants and those in professional services firms, your personal brand has always been of the upmost importance. Your ...
BD in the new normal. Get practical advice from The BD Ladder
BD in the new normal is essential for all B2B organisations. With the yo-yoing in and out of lockdowns, and ...
Rainmaker in the new normal - 11 powerful habits to become a rainmaker in the new normal
Being a rainmaker in the new normal probably seems like an almost impossible task. Not only has it become harder ...
Why Business Development isn't "just a numbers game"
Lovely phrase “it’s just a numbers game.” It is used a lot in professional services firms. However, the idea that ...
BD and marketing insights for the new normal - a round up of the best global blogs
No need for a big introduction here. This post delivers exactly what you expect. The best BD and marketing insights ...
July BD & Marketing round-up
Welcome to our third round-up of articles that focuses on July 2020 BD and Marketing insights, from around the world. ...
Stop Producing Capability Statements
I originally wrote an article on the need to stop producing capability statements, way back in 2016. That was seven ...
The 12 steps to writing a winning bid. Proposal success made easy.
Writing RFP responses isn’t easy. Turning an adequate response into a winning bid, takes time, effort and a great deal ...
How to say no to an RFP
One of the biggest issues professionals face, is knowing how to say no to an RFP. It is all very ...
A focus on the best BD & Marketing advice
A look at the best BD & marketing advice from global experts.