Insights


Business Development and Marketing Insights

Searching for practical advice to help you with your Business Development and Marketing efforts? You’ll find it here. It’s all covered in articles from The BD Ladder team and other featured guest experts. All of our blogs and articles are focused on giving you practical advice. Welcome to our Business Development and Marketing Insights page.

Many people have a good understanding of what Marketing is. However, they are less sure about what Business Development is. Business Development is often defined as the strategies that create long-term value. This value comes from your clients. Therefore, the articles below are aimed at growing your business.

We hope you enjoy our latest thinking. And we’re confident our articles will help make you think.  All of the Insights below are regularly updated.

Our Insights page as been recognised as one of the Top 25 Business Development Blogs by Feedspot.

The BD Ladder’s Insights are aimed at helping you and your business climb the ladder of success.

How BD Training Enables Lawyers to Effectively Grow Their Practices
Most firms (and certainly the larger law firms) invest heavily in learning and development programmes. These programmes are often to ...
Why an External bid review is priceless
The title may seem like this article has been written with the intention of us feathering our own nest…However, the ...
Essential BD Skills: how can lawyers win more work and get more clients
If you provide legal services, at some point in your career you’re going to need to win more work to ...
it's natural for your BD fears to inhibit your BD activity, heres 6 powerful steps to help you overcome them
Achieving success as a professional services consultant requires cultivating relationships with clients and colleagues. For many accountants, lawyers, engineers, etc. ...
In tough times, what type of firm are you
What type of firm are you? In professional services, it is not uncommon to see year-on-year growth. Certain sectors have ...
9 Efficient and low-cost marketing and BD tactics for professional services
The economy may not be plummeting, but it is certainly slowing down. The continual growth cycles we previously enjoyed have ...
How-to Guide: Updating your LinkedIn profile and posting effectively
Welcome to our practical guide for optimising your LinkedIn profile and making successful posts. In order build and grow your ...
Mastering Pre-RFP Client Engagement Meetings: A Guide to Effective Practices
Pre-RFP client engagement meetings play a crucial role in building strong relationships and winning new business opportunities. These meetings provide ...
The power of post-rfp client feedback in the professional services sector
In the competitive landscape of the professional services sector, feedback plays a pivotal role in shaping the success and growth ...
6 Powerful ChatGPT tips for professional services
ChatGPT is one of the leading tools that can help you to supercharge your marketing, personal branding and content creation. ...