Insights


Business Development and Marketing Insights

Searching for practical advice to help you with your Business Development and Marketing efforts? You’ll find it here. It’s all covered in articles from Ben Paul and other guest experts. All of our blogs and articles are focused on giving you practical advice. Welcome to our Business Development and Marketing Insights page.

Many people have a good understanding of what Marketing is. However, they are less sure about what Business Development is. Business Development is often defined as the strategies that create long-term value. This value comes from your clients. Therefore, the articles below are aimed at growing your business.

We hope you enjoy our latest thinking. And we’re confident our articles will help make you think.  All of the Insights below are regularly updated.

The BD Ladder’s Insights are aimed at helping you and your business climb the ladder of success.

The December 2022 BD Round-Up
That was the year that was, at least in BD terms. The December 2022 BD Round-Up is the last round-up ...
Business Awards. The 5 powerful reasons why you should enter business awards
Absolutely…..actually, they are certainly way more useful than being good for “Absolutely nothing” (as the words to the famous Edwin ...
The November 2022 BD Round-Up
Seasons greetings and welcome to the November 2022 BD Round-Up, the final one published this year! Of course, Ben will ...
Should Professional Services Firms use Tik Tok
Can professional services firms use Tik Tok as a lead generator? Social media giant TikTok has grown to become one ...
BD in the Party Season
For most people within professional services, November and December are the times to focus on finishing their client work, and ...
October 2022 BD Round-Up
Welcome to the October 2022 BD Round-Up. There was a huge amount of great content written last month, and it ...
September 2022 BD Round-up
Welcome to the September 2022 BD Round-Up. In this month’s edition of the BD Round-Up, I highlight and provide an ...
August 2022 BD Round-Up
The August 2022 BD Round-up is jam-packed with the best articles to help with your ongoing BD & marketing efforts. ...
uly 2022 BD Round-Up
Welcome to the July 2022 BD Round-Up. In this month’s edition of the BD Round-Up we learn about an optimal ...
June 2022 BD Round-Up
The June 2022 BD Round-Up has landed. And as usual, we cover a huge range of topics across the Business ...