Insights


Business Development and Marketing Insights

Searching for practical advice to help you with your Business Development and Marketing efforts? You’ll find it here. It’s all covered in articles from Ben Paul and other guest experts. All of our blogs and articles are focused on giving you practical advice. Welcome to our Business Development and Marketing Insights page.

Many people have a good understanding of what Marketing is. However, they are less sure about what Business Development is. Business Development is often defined as the strategies that create long-term value. This value comes from your clients. Therefore, the articles below are aimed at growing your business.

We hope you enjoy our latest thinking. And we’re confident our articles will help make you think.  All of the Insights below are regularly updated.

The BD Ladder’s Insights are aimed at helping you and your business climb the ladder of success.

How law firms create a client-centric culture
As part of us bringing you the best BD and marketing insights, we’ve brought in guest author Ben Cheok, Chief ...
Winning and Retaining Clients Lifecycle in Professional Services
Many professional services firms, even the highly successful ones, are unclear or have little visibility over their winning and retaining ...
Embracing innovation: enhancing the client experience in law firms
Effective response, communication, and personal engagement are fundamental components of any exceptional client service experience. In the legal sector, however, ...
Unlocking your inner rainmaker. 9 habits to master
Most professional services firms tend to have one or two people whom others look to with amazement and respect as ...
7 Essentials to Creating a BD Culture in Professional Services
If you want to create a strong business development (BD) culture in professional services, it is essential to follow these ...
Why use email marketing? Our top 10 tips for your professional services firm
Why use email marketing? In today’s digital world, it’s more important than ever for professional services practitioners and firms to ...
How to Build Your Personal Brand on LinkedIn for Professional Services
You must have heard of personal branding by now… It’s a personal marketing strategy that can help to boost your ...
The difference between business development and marketing in professional services
Many professional services have business development (BD) and marketing teams…Yet, within those teams, many practitioners are unsure of their difference. ...
Use the LinkedIn Algorithm to your advantage in 2023
We’ve produced a bit of content to persuade you to use LinkedIn for personal branding, and for your professional services ...
AI Programs: Are Content Creators Doomed?
There is much talk out there about Artificial Intelligence (AI) in the content writing space, and whether it is expected ...