Events are a big part of how The BD Ladder helps the B2B and professional services markets. Our passion is in business development, sales and marketing. It is our mission to help experts and professionals who need to market and sell their services, but whose passion is in their own expertise, not sales and marketing. Our events provide practical and tangible advice, which helps deliver on our passion and our mission.

To stay on top of the webinars, seminars and conferences we are running or attending, you will find details of our upcoming events on this page. You will also find links to recordings of previous webinars we have delivered.

Upcoming Events

It’s no secret that being a successful lawyer takes more than just knowing the law. The key to setting lawyers apart in a competitive environment is strong business development and personal branding skills. Join Ben Paul, in this two-hour practical intensive and take a deep dive into the essential activities and skills you need to grow your practice. Walk away with a stronger understanding of how to nurture your clients and increase your bottom line.

Grow Your Practice through Business Development and Personal Branding –  2 hours – 2 CPD

  • What Business Development and Personal Branding are and why lawyers need to utilise them
  • Top LinkedIn tips for lawyers to help grow your contacts and practice
  • How to develop business relationships via LinkedIn
  • Why you need a Business Development Client Action Plan and what one looks like
  • The top business development activities to grow your revenue
  • Client relationships – the basics of nurturing new clients and keeping them
  • How to follow up so the next client meeting is easy to make

Past Events

 A 30-minute webinar on how to stay top of mind and build relationships while we’re unable to meet face-to-face in lockdown.  Covers: When and how to contact clients; How to use social media effectively; Planning and creating a pipeline of content; Effective video and webinar strategies; Business development activities to plan for post lockdown

A one-hour webinar delivered by Ben Paul and Amy Burton-Bradley of Julian Midwinter & Associates on how to win and manage RFPs and government tenders. 

Ben & Amy show you how to position your business correctly and share their top five tips for managing bids in and out of lockdown. 

You probably complete a business development or marketing plan at the start of every year. But looking back, how much of what’s written down did you actually deliver last year? In this webinar, Ben Paul will show you why a business development plan, that is client-focused and action-orientated, will help you grow your revenue and win more work. The session covered:

  • Why a business development plan is important for consultants
  • How to build a business development plan you will commit to
  • Decide how to segment your clients
  • Build a personal brand aligned to your clients
  • Identify which business development activities to commit to this year
  • Put in place tactics to ensure you deliver your committed activities

Ben Paul, shared his thoughts with William McLaughlin and the team from the BD Roundtable. While this session is focused on lawyers,  the advice also applies to everyone across all professional services. In the session, Ben and William covered the following.

  • Lack of BD training for lawyers
  • What not to talk about in client meetings 
  • Tip 1 – Get them talking
  • Tip 2 – Listening
  • Tip 3 – Confirm next steps
  • Advice for BD teams preparing coaching/training session

Ben Paul, and Amy Burton-Bradley, Julian Midwinter & Associates, share their expertise, in a session hosted by Keith Dugdale from The Business of Trust on how to respond to RFPs in the new normal. The session covered:

  • How to position (virtually) for opportunities ahead of an RFP coming out.
  • Tips to win government tenders.
  • Top 5 tips and tricks to managing bids in the virtual world.
  • How to respond when you have little chance of winning.  

In this session delivered to ACE NZ members on 29 July 2020, Ben Paul delivered a webinar aimed at consultants and consulting engineers, that covered the following key topics: 

  • Understanding what your personal brand is 
  • Deciding what offline activities you should do 
  • Understanding the importance of engaging content and how to deliver it 
  • LinkedIn 101 for consultants  

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