Events are a big part of how The BD Ladder helps the B2B and professional services markets. Our passion is in business development, sales and marketing. It is our mission to help experts and professionals who need to market and sell their services, but whose passion is in their own expertise, not sales and marketing. Our events provide practical and tangible advice, which helps deliver on our passion and our mission.
To stay on top of the webinars, seminars and conferences we are running or attending, you will find details of our upcoming events on this page. You will also find links to recordings of previous webinars we have delivered.
It’s no secret that being a successful lawyer takes more than just knowing the law. The key to setting lawyers apart in a competitive environment is strong business development and personal branding skills. Join Ben Paul, in this two-hour practical intensive and take a deep dive into the essential activities and skills you need to grow your practice. Walk away with a stronger understanding of how to nurture your clients and increase your bottom line.
A 30-minute webinar on how to stay top of mind and build relationships while we’re unable to meet face-to-face in lockdown. Covers: When and how to contact clients; How to use social media effectively; Planning and creating a pipeline of content; Effective video and webinar strategies; Business development activities to plan for post lockdown
You probably complete a business development or marketing plan at the start of every year. But looking back, how much of what’s written down did you actually deliver last year? In this webinar, Ben Paul will show you why a business development plan, that is client-focused and action-orientated, will help you grow your revenue and win more work. The session covered:
Ben Paul, shared his thoughts with William McLaughlin and the team from the BD Roundtable. While this session is focused on lawyers, the advice also applies to everyone across all professional services. In the session, Ben and William covered the following.
Ben Paul, and Amy Burton-Bradley, Julian Midwinter & Associates, share their expertise, in a session hosted by Keith Dugdale from The Business of Trust on how to respond to RFPs in the new normal. The session covered:
In this session delivered to ACE NZ members on 29 July 2020, Ben Paul delivered a webinar aimed at consultants and consulting engineers, that covered the following key topics:
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