Is the future or professional services marketing online?
Our team of global consultants share their views
As the global pandemic hit, more traditional methods of marketing professional services were halted and instead activity moved online. Many firms began to embrace webinars, social media and social selling and started to increase their digital tracking and advertising spend.
This was all logical given the restrictions placed on meeting face-to-face. However, does this mean that the future of marketing professional services will remain online post-COVID? Or will firms go back to the future and return to conferences and other face-to-face business development activities?
We asked 6 independent global experts and our Founder Ben Paul, to get out their crystal balls and share their vision of the future of marketing professional services post-COVID, so you can prepare your firm for the future today.
The Contributors
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Priyanka Nadkarni, Managing Director, Window Seat Consulting.
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Aman Abbas, Founder, Commwiser Consultants.
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Katy Pultz, Account Director, Hinge Marketing.
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Simon Marshall, Founder, TBD Marketing.
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Claire Rason, Director, Client Talk.
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Noa Mayer, Principal Owner, Mayer Consulting.
*Disclaimer: The views expressed in this eBook are solely those of the authors and do not necessarily reflect the opinions, beliefs, or endorsements of their firm or any affiliated individuals.