A round-up of The BD Ladder’s external articles focused on BD in the new normal.

Ben Paul
August 24, 2020
Business Development

BD in the new normal is essential for all B2B organisations. With the yo-yoing in and out of lockdowns, and the economic fall-out from the COVID-19 pandemic still very much in force, our founder Ben Paul has written several articles on BD in the new normal.

There’s clearly a need, and interest, in a range of B2B BD and marketing articles all focused on helping businesses maintain clients and revenue in these tough economic times. Many B2B and professional services firms have started to invest in the digital footprint, and many SMEs are looking for low cost, but effective, marketing options.

In this article, we’ll keep track of our articles that are published on external sites, so that you can visit this page to find the articles that are most helpful to you. We hope you enjoy this summary of our externally published articles, focused on BD in the new normal.

Articles on BD in the new normal

How to win new business in the ‘new normal’, published by NZ Business magazine

As organisations look to trim costs, this article focuses on what you can do to potentially win new work in what will be an increasingly competitive market.

Giving client discounts won’t help you beat the recession, published by NZ Business magazine

It is very tempting to give discounts to keep cash coming into your business. However, this may not be the best strategy, in this article Ben offers some alternative options and practical strategies.

Get sales fit for the new normal, published by Flying Solo

Many of you may have used ‘working from home’ as a good opportunity to improve your personal fitness. It is also an opportunity to improve your sales efforts.

3 tips for B2B lead generation in a COVID world, published by Prosperi Press.

As it sounds in the title, 3 simple tips for you to follow to increase your B2B lead generation in a COVID-19 world.

How to generate B2B leads after the lockdown, published by MYOB

This is more in depth and provides the background on how to improve your online personal brand, and then a simple 4 step BD plan to follow.

How to get referrals in a COVID-dominated world, published by Insurance Business NZ

Ben was interviewed by Ksenia Stepanova and shared his advice on how to develop and cultivate those all-important referrals.

5 ways to supercharge your marketing post lockdown, published by Flying Solo

Aimed at SMEs, but highly relevant to everyone in the B2B and professional services world, who want to fire up their marketing without spending too much cash.

How to fire up your marketing in an economic downturn, published by BusinessBusinessBusiness

Another look at low-cost ways to up your marketing game.

To grow your business, now is the time to invest in personal branding and social selling, published by the Marketing Association

Aimed at marketers but applies fro all, gives insights on how to start personal branding and social selling. Essential tools in BD for the new normal.

The top five habits of successful salespeople in the new normal, published by Prosperi Press

Practical 5 step advice to fire up your revenue generating activities.

Articles for lawyers and law firms

How to Effectively Market your Law Firm Post Lockdown, published by LawFuel

Insights on what law firms can do to navigate these uncertain times, and where their marketing focus should be.

How to be a rainmaker post lockdown, Published in LawTalk, the magazine of the New Zealand Law Society

Maintaining client relationships and winning new work will be key to having a healthy practice during the downturn. This article gives 7 simple steps to follow.

Social networking for lawyers, published by LawFuel

Many lawyers have built practices on traditional networking. COVID has changed all that, which means it’s time to get online. This article gives the basics on how to do ‘social networking.’

The MYOB series

The BD Ladder was formed during the first lockdown in New Zealand. To assist others, Ben is sharing his story and experiences in a series of articles for MYOB which are listed below.

What it’s like to start a small business in lockdown

5 tips for dealing with new lockdown restrictions as a small business owner or sole trader

The Small Business First Series

The Small Business First website is a seriously cool initiative. Set-up by David Koch and the team behind Flying Solo, this is website is designed to help SMEs with practical advice, including doing BD in the new normal. Ben was asked by the team to produce a series of articles, which we have listed below.

Now is the time to hustle with purpose

Are your marketing messages based on FOMO?

What’s your business development strategy post COVID?

Remember to keep checking back on this page, where we’ll be updating it with the latest articles we’ve had externally published. All focused on helping you do effective BD in the new normal.

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