Being a rainmaker in the new normal probably seems like an almost impossible task. Not only has it become harder to win new work, it is also tougher to have meaningful interactions with your existing clients. For lawyers, accountants, engineers, architects, and many others this is a very scary place to be. After all, your clients make up the bulk of your fee base, and as your client contact and work dries up, the worse this gets. However, now is the perfect time to pause, re-assess what you do, and start to re-invigorate how you approach your BD activities.