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Author: Elizabeth Petersen

This author has written 5 articles
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Read more about the article The 5 non-negotiables in a Key Client Programme 

The 5 non-negotiables in a Key Client Programme 

  • Post author:Elizabeth Petersen
  • Post published:February 8, 2022
  • Post category:Business Development/Growth Strategy Development

How Professional Services firms can make their key client programmes a success It is a business truth, that not all clients are created equal.  Some are sophisticated and transactional, others…

Continue ReadingThe 5 non-negotiables in a Key Client Programme 
Read more about the article Brand advocacy and social selling 101 for professional services

Brand advocacy and social selling 101 for professional services

  • Post author:Elizabeth Petersen
  • Post published:January 19, 2022
  • Post category:Branding/personal branding

Before I get into the tactic required to effectively deliver brand advocacy and social selling 101 for professional services, I'll begin by giving a brief overview of what both are…

Continue ReadingBrand advocacy and social selling 101 for professional services
Read more about the article RFP Preparation – 8 things you should include in your checklist

RFP Preparation – 8 things you should include in your checklist

  • Post author:Elizabeth Petersen
  • Post published:June 23, 2021
  • Post category:Bid/Tender response

If you have followed the advice and tips set out in 8 ways to pre-position for an RFP, you will have been invited to respond to a Request for Proposal (RFP) request.    As a professional services individual, you know that bids…

Continue ReadingRFP Preparation – 8 things you should include in your checklist
Read more about the article The May BD Round-up 2021

The May BD Round-up 2021

  • Post author:Elizabeth Petersen
  • Post published:June 9, 2021
  • Post category:BD, Sales and Marketing insights round-ups

Welcome to the May BD Round-up. In this bumper edition, we provide several informative and useful tips from a range of B2B and industry professionals across the globe.  The subject matter in the May BD Round-up covers…

Continue ReadingThe May BD Round-up 2021
Read more about the article The April BD Round-up 2021

The April BD Round-up 2021

  • Post author:Elizabeth Petersen
  • Post published:May 10, 2021
  • Post category:BD, Sales and Marketing insights round-ups

Welcome to the April BD Round-up. This monthly round-up aims to provide you with a snapshot of some of our quick and informative top reads this month, focusing on tips…

Continue ReadingThe April BD Round-up 2021

Recent Posts

  • 4 Powerful daily BD habits, delivered in 18 minutes, for Professional Services practitioners
  • The April 2022 BD Round-Up
  • The March 2022 BD Round-UP
  • The 7 steps to follow to make your key client programme effective
  • The February 2022 BD Round-Up

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